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I spend about an hour every morning tracking sustainability trends in mainstream culture. The focus is on framing green jobs, climate prosperity, systems marketing and green sponsorship dollars. There’s occasional original opinion or two. Many of your own posts are part of the mix. It’s part of my working the leverage points of culture — sports, news, ad/mar/com, the arts and entertainment — to promote a new social norm in which we are all aware of sustainability challenges and engaged in solutions. (Props to Deb Rowe http://www.linkedin.com/pub/5/bb6/589).
The blog is also on my LinkedIn profile page via the BlogLink app.
http://www.linkedin.com/in/willduggan
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Great things happening as several projects are coming out of stealth a la mode.
Happy New Year (the serious, enduring and hard-working Ox edition)
I am working on:
- pilot projects to demonstrate how American sports culture can be leveraged to inspire, measure and celebrate civic engagement in city climate action plans and high expectations for a clean energy economy. Sports and sustainability are my passions and a really intriguing nexus;
- the formation of a US sport and sustainability organization to broadly share innovative practices in operational and inspirational greening
- helping local news organizations use sustainability indicators as a framework for attracting green sponsorship dollars and transforming hyper-local coverage;
- convening conversations with the chief marketing officers of major US sustainability-leading companies to speed the realization of said green sponsorship dollars for sports properties and local news sales;
- petascale cultural simulation modeling, synchronicity meshworks, business metabolics and visualization approaches with techno visionaries united by a shared commitment to speed the great transition to Earth Community;
- finding cool things that might inform the wildly diverse but miraculously interlinked projects of the beautiful people I get to call friends
- some stealth social enterprise ventures that we just can’t talk about yet.
I wanted to introduce BuyGreen.com and our Green Standards. With the increased interest in all things green, how do consumers know if the products they are buying are really eco-friendly?
We have developed industry unique and proprietary Green Standards for every product we carry.
See our site - banner at the top - for an overview of the Standards.
What we are trying to accomplish:
- Making it easy for consumers and businesses to find a broad range of green products
- Put the rating and the product in one spot for easy reference – see the rating emblem on every product picture
- Creating a broad view for a wide range of products using a lifecycle approach
- Applying a standardized and transparent strategy for our customers
- At the bottom of every product page you will see a link that provides a full two page detailed report on the rating for that product.
We have attempted to create a comprehensive analysis in a simplified way all found in one convenient place. We like to say there is no Black and White when it comes to Green.
I would like to have the opportunity to talk to you more about our Standards and company.
Will -
Mike Zuckerman encouraged me to check out your site, in particular your piece on the Brazil convergence. I work in San Francisco at the International Forum on Globalization, an environmental think-tank that works a lot with indigenous populations confronted with climate change in their native communities. We work with Brazilian and Amazonian peoples, largely to empower them through the United Nations Declaration on the Rights of Indigenous People and now, through REDD (Reducing Emissions from Deforestation and Forest Degradation in Developing Countries) and are preparing for some serious debates in Copenhagen in December. I will be headed to Brazil this spring for more work.
Just wanted to let let you know I’ve read a few pieces and I am a fan of your work - I’ll be following you. As for athletics, I’m sure you are familiar with Zuckerman’s Greenlaces initiative? As a college athlete myself that has spent extensive time working in the developing world, I echo your recognition that athletics, and particularly sports stars, certainly can dictate our interpretation of an issue - from women’s health to climate change. Thanks Will -
Billy Blaustein